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Wordcamp Genius Bar

Boston Wordcampers get expert advice at the Wordcamp Genius Bar

Put 400 bloggers/social media enthusiasts in one really hip building, add in interesting session topics, excellent food, cool swag, and a few surprises, and you get Wordcamp Boston. The inaugural event took place at the Microsoft NERD Center in Cambridge, MA, on a frosty Saturday in January. Here are my takeaways:

1. Build a persona – In order to write to a target audience, you must create a persona exemplifying said audience. This was the first of many excellent tips offered by Hubspot’s Karen Rubin, during her informative and entertaining session, Rock My Blog. Writing to a persona helps you focus your message, and ensures you stay on target over the long run.

2. Define the look of a webpage – When talking to clients, I often struggle to articulate the look of a web site. Thanks to Jake Goldman’s excellent Themes 101 presentation, I now have ways to describe different webpage styles.

3. Use short codes for more versatility – Wordcamp’s Ignite sessions offered a wealth of information in rapid fire mode. For example, during Michael Susz’ presentation, I learned how embeded short codes in .php files can perform helpful tasks. Great. As if searching for plug-ins and themes weren’t distracting enough. . . .

4. Meta Keywords have no SEO value – This quote direct from SEO expert Cory Eulas during his talk on SEO Analysis. I’ve known this fact for a while, but for some reason, the fallacy that meta-keywords hold the key to Google glory keeps creeping up.

5. Microsoft Nerd Center – Time for full disclosure here, I work for Apple, and have been to the Cupretino mothership twice. It’s a cool campus with great design, but this Microsoft space in Cambridge was the hippest place I’ve seen. The tenth/eleventh floor workspace presentation area offers several industrial design work/meeting areas, random online workspaces, and cozy corners that demand thoughtful creativity. The place is so well designed to foster productivity that I wanted to sit down and start banging out tweets and blogs posts.

Were you there, pressing your word knowledge on the banks of the Charles River? Share your thoughts in the comments.

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One Response to “Wordcamp Boston Takeaways (#wcbos)”

  1. [...] This post was mentioned on Twitter by Alexis N. Karlin and C. Murray Consulting, Ed Justen. Ed Justen said: Wordcamp Boston? Here are my top five takeaways what were yours? http://bit.ly/6jxZOB #wcbos #bestwordcampever [...]

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