Posts in category Work stuff

At Apple, innovation continues

Mar11
2012 Leave a Comment Written by Ed

Disclaimer: This post is not an endorsement or critique of any Apple application. Instead, it is a meant as an explanation to the general public about the current functionality of the apps. Views expressed here are my own. For more disclaimer information, click here.

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With the recent flurry of Apple product announcements and system updates, two new application launches have flown under the radar; iPhoto for iOS, and Apple Configurator. Both of these apps have the potential to be serious game changers, and shows that Apple’s innovation engine is at full throttle.

iPhoto for iOS includes web sharing

With the introduction of the new iPhoto for iOS app, Apple completes the migration of the iLife suite to its mobile devices. Like its cousins, iMovie, and Garage Band, iPhoto for iOS uses different workflows and visual elements to accomplish OSX tasks, but adds functionality not found in the computer versions.

Posted in Computers & Mobile

Making “Documents in the Cloud” work for you.

Nov04
2011 Leave a Comment Written by Ed

Disclaimer: This post is not an endorsement or critique of Apple’s “Documents in the Clouds” feature. Instead, it is a meant as an explanation to the general public about the current functionality of the service. Views expressed here are my own. For more disclaimer information, click here.

While many features of Apple’s new iCloud service have launched flawlessly with much fanfare, one particular element needs attention in order to make it work correctly. If you plan on taking advantage of Documents in the Cloud to keep versions of documents, spreadsheets, and presentations in sync across your computers, you will have to download one of the iWork apps to an iOS device, READ MORE »

Posted in Computers & Mobile - Tagged apple, cloud, documents, icloud, syncing, workflow

Six month check-up

Feb17
2010 Leave a Comment Written by Ed

Ed attends a session at Wordcamp Boston

Time for the six month check-up, a look at where I am now, and to possibly define my direction for the next six months. To find out how I got here, check out this post, and this post, both written after I attended Podcamp Boston.

Here’s what has happened since that warm weekend in August:

Rehash Website- I’ve escaped the iWeb/MobileMe/GoDaddy trifecta and moved on to WordPress; the change has been instrumental in my understanding of social media marketing and search engine optimization techniques. WordPress comprehension has also given me a new skill set to market as a service. I’ve taken on a client, showed her the benefits of WordPress, and helped her launch her own site. I’m encouraging other clients to move to WordPress, but even if they don’t, I now have excellent knowledge of ways to optimize their Google presence.

Define my role - Yes, you read that last paragraph correctly. I now have clients, people I help to walk the tight-rope that is social media. One of my glaring weaknesses coming out of Podcamp Boston was that I could not define what is was that I did. Now, I have purpose and vision, and I’m actively seeking clients to help achieve their goals. Currently, I’m doing this work pro bono, and will continue to do so until I define my focus a bit more.

Networking opportunities and professional development - I’ve come out of my shell a bit, attended a handful of social media meetups, a second Podcamp event, and a Wordcamp event. I’ve seen some familiar faces, passed my cards around, practiced my elevator statement, and look for opportunities to talk about how I can help or collaborate with others. Working a crowd at a networking event still challenges me, but it gets easier the more I do it.

The lessons of the last six months have been ample. I’ve grown professionally, focused on my skills, defined a role, and helped others understand how they can use social media in their own professional and personal lives. Along the way, I’ve posted several blog entries documenting my progress and kept a nice record of my thoughts and actions while learning and growing.

So I will continue on this same path, with a goal of defining my focus, marketing my services, and looking for more networking opportunities. Stay tuned for a full report in six months.

Posted in Computers & Mobile - Tagged Blog, blogging, network, networking, social media, update, Wordcamp, Wordpress

California publication recommends Linked-In

Feb04
2010 2 Comments Written by Ed

http://www.flickr.com/photos/pepemichelle

The news remains harsh regarding unemployment statistics. The national rate stands at just over 10%, while 11 of 50 states (a full 22 per-cent) now deal with double digit unemployment rates. Michigan, with its auto industry-heavy workforce seemingly on life support, leads the nation with 14.6% of its populace seeking work.

Californians have long experienced unemployment woes, and their jobless statistics stand at 12.1%. So when a California-based employment journal recommends that job-seekers augment their online job search with social media tools, its best to listen to their advice.

In a web-posting entitled Give your job search more direction, the California Job Journal recommends Linked-In as a mandatory job search process.

Complete a profile on LinkedIn.com and you’ve taken an important step toward creating a powerful online network. It takes, on average, 65 contacts to create a network large enough to result in substantial and meaningful findings on LinkedIn, notes Victoria Snabon-Heath, career services director at The Art Institute of Tampa. She urges jobseekers to set themselves apart from the ordinary, dime-a-dozen applicants who inundate companies on a daily basis. “Go social. Begin utilizing virtual, social marketing techniques in addition to your online job search.”

The Linked-In buzz has been present on the Internet for well over a year now, and I’ve spent the better part of the last few weeks coaxing friends and family towards the career based social network. With features allowing recommendations, quick-and-easy group establishment and membership, and question-and-answer modules, it certainly is more robust than traditional job boards, and allows for more social interactions between members.

But with all its great features, I have yet to personally hear a Linked-In success story, although a few minutes of Google research reveals a few successes.

Has anyone yet been hired thanks to their Linked-In profiles? How about consulting gigs or other employment situations. Let’s hear it in the comments if you’ve had any type of positive interaction on Linked-In, other than finding and reconnecting to lost colleagues.

Tagged employment, job hunting, Linked-In, networking

Support displaced co-workers with Linked-In recommendations

Jan09
2010 Leave a Comment Written by Ed

It has happened to us all. We look up from our desk or workspace to see a friend and co-worker exiting the building for the last time. It might be a peer, supervisor, or even someone you considered a mentor. You didn’t expect it, and he didn’t expect it. Your throat drops to your stomach, you wish there was something you could do.

In today’s socially connected world, there is something you can do. If the co-worker has a presence on Linked-In, and you haven’t done so already, you can post a recommendation to your former co-worker’s profile.

Linked-In’s recommendation features is one of social media’s most unique assists. Recommendations provide a separate and long-needed voice, illuminating and sometimes confirming facts presented in the traditional resume.

Many people debated the value of recommendations when Linked-In first became popular, questioning the sincerity of their prose. But as the network matured, recommendations have become part its fabric. There is nothing similar in all of social media.

Of course, you don’t have to wait till someone is out the door to post a recommendation. Linked-In prompts you to proactively seek recommendations, and encourages you to find other friends and co-workers for which you can post a good word. However, the actual recommendation request comes from the friend or co-worker themselves. If they don’t ask for one, send them a message offering your recommendation, and they can reply with a recommendation request.

It may not get your friend a job right off the bat, but it’s a bit more than just wishing luck in a quick e-mail or Facebook comment. I recently did this for a former co-worker in the waning days of 2009. Honestly, it was the best thing I did all year.

Chicken Sunday

Sep25
2009 1 Comment Written by Ed

Yesterday, this story about the faithful, almost Grateful Dead-like roving crowds that form a few days before the grand opening of every Chick-Fil-A in the country, floated around the social media sphere.

The crowd exists thanks to a standing offer for free meals once a week for a year, for the first hundred customers through the doors on opening day. Executives for the fast food maker developed the publicity stunt four years ago, and the resulting throngs invading the parking lots of the new restaurants take on almost cult-like status. Many people showing up for the event have been to multiple Chick-Fil-A grand opening throughout the state and region.

While the photo attached to the story showed the tents and party-like atmosphere, the gist of the story revolves around a different topic; the fact that Chick-Fil-A is closed every Sunday.

This is of particular interest to me, because I work in retail, and I almost always work on Sunday, and Sunday is always the busiest day of our week.

I used to work at a mall that had a Chick-Fil-A, and was always curious as to why they were closed on Sunday. But after a while, I began to envy those employees for the following reasons:

- They had a guaranteed day off

- They could make plans and not worry about being scheduled or rescheduled

- They were off on a day the rest of the “normal” world (family and friends) was off

- They didn’t have to deal with the throngs of Sunday shoppers

- Should they be a fan, they could enjoy football season, unencumbered

The custom of closing on Sundays began in the very first week of the company’s operations way back in 1946. In the article above, a company executive cites a story about the original owner being too tired to work on Sunday of the restaurant’s opening week. He figured if he was tired, his employees were also tired, so the Sunday rest day was born. Of course, he could do that back in 1946, because the US wasn’t quite yet the commercial, money-hungry, work-till-you-drop society that it is today. Chick-Fil-A was also just a local fast-food joint back then, a business model that had yet to ingrain itself into American Society. It would be hard to imagine the executives of a modern, corporate, fast food chain entertaining the notion of Sunday closings.

I’m not about to quit my current gig to go fry chicken parts just so I can get Sundays off to watch football, but the practice of closing on Sunday is intriguing in today’s commercial environment. Sundays are often a retailer’s most profitable day, and those of us accepting retail employment know that Sunday shifts are part of the deal.

If you know me, and you are reading this, you probably also work on Sunday, and have experienced the Sunday madness I speak of. If you don’t know me and are reading this, you probably are one the many who don’t work on Sunday and head to the mall or other shopping centers for your material needs. Please don’t misunderstand me. I love having a job, and I am passionate about what I do at the store I work at. My company is forward thinking, and my position is about as good a retail position as any currently available.

But, a guaranteed day off sure would be a nice perk.

Posted in Life Stuff - Tagged job hunting, Lifecasting

(Photo by Roger Goen)

My name is Ed Justen. Connect with me by sending an e-mail to edjusten104@gmail.com

I train and teach people to use their computers, smartphones, and tablets in an efficient manner, and I help new bloggers navigate social media.

I have a BS in Communications with an emphasis in Public Relations, and was a national award-winning editor. I am a retired military musician, father to an amazing daughter, and an avid fan of music, baseball, and tennis.

I love talking about computers, social media, communications, and marketing, and enjoy learning from the succeses of others.

We can discuss any of these topics if you connect with me through one of the social profiles links above, or send an e-mail by clicking here.

Posts in category Work stuff

At Apple, innovation continues

California publication recommends Linked-In

Support displaced co-workers with Linked-In recommendations

Chicken Sunday

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