Back Channel Unleashed
Conference back channels have moved front and center – with a vengeance.
For those who don’t know, a back channel is the sub-conversation going on among members of a conference speaker’s audience. Conversations that used to occur as hallway banter now take place on Twitter, the popular microblogging service widely used on laptops and mobile devices.
Birth of the back channel
The back channel gained prominence during the 2007 SXSW conference, as attendees used Twitter to notify friends and colleagues of key session points and topics during the day, and after-parties going on into the night. Twitter clients had yet to be developed, so most conference-goers were monitoring the stream on cell phones and laptops. The messages added value to the experience, as audience members tweeted confirmation of salient points, or appended the presentation with dialogue of their own.
But what started out nearly three years ago as value-added instant communication, has now turned into a forum for critique, and in one case, downright harassment.
The first notable back channel revolt occurred at the 2008 SXSW conference when veteran Fox News and Business Week correspondent Sarah Lacey lobbed softball questions to a reticent Mark Zuckerberg, founder of Facebook. In fairness to Lacy, it was most likely her friendly conversational interview style that drew the crowd’s ire, and Zuckerberg’s reluctance to open up. Regardless, the 23-year old billionaire didn’t bite, and the audience started tweeting a serious revolt.
Emboldened by what they were reading on their laptops and mobile devices, audience members started heckling Lacy’s questions, even breaking into a cheer when Zuckerberg (who was not monitoring Twitter comments) balked at one of Lacy’s feckless queries. Frustrated with the lack progress, Lacy turned questioning over to the audience and served as moderator for the remainder of the session.
Read more about the Lacy/Zuckerberg session here.
Senator 2.0
Back channel conversations are not limited to tech conferences, though. In a notable example that Twitter is more a part of the mainstream than some people think, several congressional representatives from both houses and both sides of the aisle went on a “decorum be damned” spree and tapped out partisan Twitter comments during president Obama’s quasi state-of-the-union speech in February. The flood of tweets streaming out of the capitol might have gotten more press, had it not been for the famous “You lie!” protocol breakdown by Rep. Joe Wilson, R-S.C.
The back channel moves forward
The most recent case of back channel mutiny took Lacy’s SXSW experience one notch further. Thanks to a confluence of circumstances at November’s Web 2.0 Expo in New York, Danah Boyd, a veteran public speaker who holds a Ph.D. from Berkeley, failed to quickly capture the audience’s attention during her session.
The Twitter back channel revolted against Boyd in a much quicker fashion than with Lacy, but there was a stark difference in the two presenters’ episodes.
Whereas Lacy conducted her interview in front of a curtain backdrop, Boyd’s talk took place in front of a giant video screen scrolling the Twitter stream. As she spoke, every back channel comment showed up on the screen behind her. And as the session wore on, the tweets got nastier, including a few comments that would qualify as sexual harassment had they occurred in the workplace. (Boyd addresses the comments, the cause of the session breakdown, and pines for future civility, in a very frank and personal blog post here.)
Taking charge of the back channel
Several blogs have recently taken note of the back channel reactions, and now concern is rising about how future conference organizers, session leaders, and speakers will handle the flow. New Zealand based presentation trainer Olivia Mitchell guest-posted a blog entry on this topic, entitled “Three Stages of Presenting with Twitter,” on the blog of Twitter for Dummies author Laura Fitton.
Mitchell suggests that presenters take control by using timed Twitter breaks during presentations, a friend or co-worker to serve as a Twitter monitor, or new plug-ins for both PowerPoint and Keynote, that automatically tweets key points as you click on a specific slide.
So, what’s your back channel story? Are you a presenter that has had to deal with a not-so-positive Twitter stream? As a conference participant, do you think the back channel adds value, or just serves as another distraction? Lets hear about it in the comments.



