Posts Tagged ‘Lifecasting’

My name is Ed Justen. I play the saxophone.

Ed | October 24, 2010 in Miscellaneous | Comments (3)

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Ed Justen plays sax and fluteIn the time I’ve been doing social media and online branding, I’ve kept under wraps the one thing that was a major part of my life for many years; I am a musician, I play the saxophone and flute. Need proof? Check out this link.

Although there are many reasons for hiding this fact, I won’t go into them here. All that matters now is this:

I’ll be happy to work with you on your project/podcast/film/art project/blog post/branding concept/whatever-you-need-help-with if you desire music and a saxophone.

Need some original theme music for your podcast? (more…)


New Tools, New Ways to Connect

Ed | October 9, 2010 in New Media Things | Comments (1)

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In the constant search for the ultimate social media nirvana, I’ve incorporated two new tools to make sharing and connecting just a bit easier.

Tumblring along

The first new tool, Tumblr, is a blogging platform founded in 2007. While not as extensible as WordPress, it offers various features and themes in a user friendly web-based interface. It’s great for photos, short text posts, link-sharing and video sharing, with separate templates for each type of post. Tumblr offers easy integration with Facebook and Twitter, allowing you to cross-post to both platforms separately or together. (more…)


Twitter Follow Friday – Apr 30 2010 (#FF)

Ed | April 30, 2010 in Miscellaneous | Comments (1)

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Today’s Twitter Follow Friday (#FF) post is testimony to the “social” nature of social media. The two people I mentioned in this week are well known in Boston-area social media circles. After reading their tweets and blog posts for over a year, I finally ventured to the Boston Media Makers meet-up (first Sunday of every month at Doyle’s Cafe in Jamaica Plain) where both are regular attendees. Read on . . . .

Ari Herzog (@ariherzog) is a social media enthusiast who leveraged his presence on the web to a city council seat in the Newburyport, MA. As such, Ari has a unique few of the intersection between social media, online marketing, and local government. He reached out to me after I mentioned I was a resident of neighboring Haverhill, and since then, we’ve had spirited discussions on all topics digital. He also introduced me to an SEO professional who provided valuable feedback on some of my consulting work.

Adam Weiss (@adamweiss) is a Boston area podcaster, photographer, and digital media strategist. He podcasted regularly for Boston’s Museum of Science, and now produces and hosts the critically acclaimed Boston Behind the Scenes podcast. Full disclosure here: I’ve yet to meet Adam in person, but after mentioning at a Boston Media Maker meet-up that I was looking for a social media project to work on, he put me in touch with Jenny Attiyeh, producer of the Thoughcast podcast. I now work with Jenny as a social media producer for Thoughtcast, which includes serving as the Twitter voice of the podcast. Thank you Adam, for the great connection!

Thanks to both Adam and Ari for reaching out to me over the last few weeks. I hope I can soon repay your kindness.

I’ll point out again, that these two valuable connections were made thanks to social media. Both Ari and Adam are active tweeters and bloggers, and considered by many to be thought leaders in their respective areas. Had I never ventured into the world of tweets, blogs, and Facebook updates, or attended the meet-ups organized by other social media types, we never would have met.

And what about you? Do you have a connection or interesting story that had its advent in social media? Let’s here about it in the comments.


A look at my five newest Delicious links.

Ed | March 7, 2010 in Miscellaneous,New Media Things | Comments (0)

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Wow! It’s been a while since I’ve posted anything, so I’ve decided to take a close look at the last five items I’ve added to my Delicious account. Click here to see the whole feed.

1. What you need to succeed in Social Media, by Chris Penn.

What can I say about Chris? Along with Chris Brogan and Amber Neslund, Penn is one of the web’s most prolific and influential bloggers. He built a nationwide community around one of life’s most painful and boring topics – college financial aid, and used that as a springboard to become a leading authority on all things web and social media. When he talks, I listen.

In this short but powerful blog post, Chris points out that media (social or otherwise) is only a means to help “communicate something fundamentally human.”

The lesson I take from this post is this: Be a great communicator about something you are passionate about. Use social media to help magnify that passion to an audience that benefits from your knowledge.

2. The reason your personal brand sucks, by Chris Penn.

I’ve always hated the term “branding,” but I’ve embraced the whole “personal branding” phenomenon. In this post, Chris urges the reader to “distill your essential quality,” the factor that makes you as an individual unique in what you do, and how you do it.

“Once you figure out your essential quality, your personal brand will take care of itself,” Chris writes.

I’ve taken this piece of advice to heart in both my day job, and my consulting activities, and it will guide my actions for the foreseeable future.

3. Eleven ultimate resources to help you become a WordPress champ, by Blog Design Studio

I loves me some WordPress, and this is one of many posts with links to WordPress info, tutorials, and plug-in data. Link number six on this page was of particular interest to me, a link to wpbeginner.com. I’ve used it myself several times already, and recommended it to friends and clients.

4.Why Flash should be open source – and why it won’t be, by AtomicPoet’s Blog

The lack of Adobe’s Flash on the upcoming iPad has spawned many questions regarding the viability of the RAM-hogging, browser-crashing protocol. This post suggests that by open sourcing Flash, it could be developed into a more reliable product, thus making it an appealing addition to both the iPad, and the iPhone.

The most ironic thing about this post? It’s posted on the most anti-Flash blog theme I’ve ever seen; a plain white page with black Times New Roman type text, devoid of any “gee-whiz” type of visuals.

5. Critic’s Notebook: Christopher Hawthorne on Unhappy Hipsters and the mystery behind it, by the Los Angeles Times

If you’ve yet to stumble onto the Unhappy Hipsters blog, you should take a few minutes to visit. Its author posts a photo of mid-century modern architectural design, mostly from Australia’s Dwell magazine, and adds a snarky comment. Very clever, indeed.

The mystery however, is that nobody has any earthly idea who is behind the new blog. Los Angeles Times architecture critic Chris Hawthorne offers his best guess, as well as a snarky-tinged review of the blog itself.


Pressing those words . . . . .

Ed | January 22, 2010 in Miscellaneous,New Media Things | Comments (0)

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Last August I attended Podcamp Boston and resolved to start a WordPress Blog. Five short months later, my blog is up and running, has a few subscribers, and is powering a new life direction as a social media consultant.

This weekend I’m attending Wordcamp Boston, the Hub’s inaugural WordPress event. The buzz surrounding this event has been off the charts, with tickets selling out twice in the few short months they were available, rumors of black market ticket channels, and folks aching to attend.

I’ll be attending sessions in both the beginner and applied track, including Rock My Blog,  PHP & CSS, and Themes 101.

My afternoon program includes a session on plugins,  SEO Analysis,  and Media 101.

This conference offers great opportunities to network with other bloggers, and I’ll be in attendance with a client whom I’ve been helping set up her own WordPress website. There are also several other attendees that I have met through various other social media events, including Podcamp New Hampshire and Nashua Tweet-up.

Check back over the next few days for a full report on the activites.


Elevator statement nearing completion!!

Ed | September 30, 2009 in New Media Things | Comments (2)

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Time for an update on my networking/spacefinding/what-the-heck-do-I-do-with-my-life quest.

Earlier this week, I attended a great workshop entitled Taking your elevator speech to the top floor: Networking skills everyone should know. If you have been following me on this blog, you know one of my main tasks here is to not only find my space in the social media sphere, but also develop an elevator statement, and learn how to leverage and use that statement as a networking tool.

The facilitator, an acting coach, was excellent. She related several tools to be used in almost any situation, and gave us tips for zapping uncomfortable “ahs” and “ums” from our conversation. We paired up and worked on our conversational techniques. When the facilitator talked about critical listening in conversations, I thought back to a networking conversation I witnessed but did not participate in, while attending Podcamp Boston. Both of those campers used the exact techniques described by the facilitator.

But for me, maybe the timing wasn’t quite right for this workshop, for this reason: I still don’t have an elevator statement. In fact, I still haven’t figured out what it is that I do, nor have I figured out how to help people with whatever it is that I do. All of this was going through the back of my mind as the next breakout session started.

The person I paired up with had to leave early, so for this breakout session, I worked with two other participants. This brealout though, required me to talk, answering questions posed by the two other members of my group. As I fumbled through the exercise, my breakout partner stopped me dead in my tracks.

“You’re a consultant, specializing in teaching computers and technical writing. Those are great skills to have, because not everyone can write, and a lot of people don’t have time to write.”

I was floored, and didn’t know what to say. This workshop participant had spent all of, maybe, 90 seconds listening to me, yet summed up in a few words, what I’ve been trying to put my finger on for about two months now.

Well, in all honesty, the room was so loud that I didn’t quite catch every word she said, so some follow-up is needed. But her observations were a great kick-start towards my own elevator statement “nirvana.”

So keep a close eye out. There may be a blog post in the future announcing a new elevator statement, which will require new business cards, and also require a touch-up of the website. The best part though, will be crossing off yet another task on my Podcamp Boston Takeaways #pcb4 checklist.



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